Grund – branding av framtidens mat

Vilma Dahlman

Bachelor in graphic design. Subcategory: branding. This project is a branding of an umbrella brand for future foods, foods that need few resources to produce, has a low Co2-footprint and is high in nutrition. The products branded are a chocolate with Swedish produced cricket flour and biscuits with Swedish seaweed. The aim is for these novel food products to be met with curiosity and interest by the consumer, instead of skepticism. The project research is made in collaboration with Ville Hulling, visual communications BA at K3, Malmö University.