Transparent Tomorrow

Elin Isaksson

Transparent Tomorrow is a campaign and exhibition made with the intention to raise awareness about the lacking quality of sustainability communication in marketing in Sweden. The design and communication industry is the link between companies and consumers and is therefore the target audience for this campaign. The goal is to encourage and inspire the industry to change the trend – for a more transparent tomorrow. This fictive campaign is taking place at the Southern Sweden Design Days in Malmö, a design event for people in the industry where they can meet, get information and listen to professionals in the industry. The sender of this campaign, Make Thrive, is an agency focusing on helping other companies with their sustainability goals and communication on various different levels. The fragmented text is to illustrate the discrepancy that exists between what companies convey and what they actually do when it comes to sustainability in marketing.