Grape Collective

Frida Abrahamsson

I set myself the brief to create a Swedish wine brand – Grape Collective – that would collaborate with Swedish wine makers and unite them under one brand, as a way to make it easier for Swedish wine to reach an international market. Each winemaker would bottle the wine intended for export in Grape Collective’s branded bottles, but the bottles should have clear information about which winery that has produced each individual wine. This would make the concept more interesting both for the winemakers but also for the customers. I created a visual identity, packaging design and a marketing and communication concept for the brand.