Tjolahopp is a private preschool that focuses on health, locally produced food and exercise/motion. The preschool’s target group are first and foremost parents as it is them who choose the preschool for their children. I have for that reason created a graphic profile that is a mix of serious and playful. The bunny, which came to be the preschools mascot, fits the preschool’s values at the same time as it has a very neutral representation towards the children.