ICY ICE Hydrating Ice Pop

Olivia Lutterdal

The purpose of my project is to create a brand to raise awareness of the dangers of dehydration and heatstroke by providing a healthy, fun and delicious solution. The average ice cream consumption in Sweden 2021 was 8,1 liters ice cream per person. It’s safe to say that swedes love ice cream. Especially in the summer. However, ice cream is not considered very healthy and can actually be dehydrating because of the amount of sugar it contains. Therefore, I have decided to create a healthy and enjoyable alternative that helps you rehydrate.