“Mie Coach” is a personal trainer and life coach based in London, England. While transforming his prior fitness-based business “Prolife Fitness” to a combination of Fitness & Wellness, he needed a new branding. Fitness and Wellness are two ends of the same stick, health. However, their esthetics are completely different. The rebranding is focused on finding a balanced mix of both, resulting in a mindful yet active brand feel.